Environmental awareness – encouraging than education
"I can do small things every day will be made on the impact of water pollution."
It is such a simple statement, it is true. So why so hard to send the message – through television, Internet, or in print – this is actually evoke such a response? Unfortunately, many environmental information accidentally caused a completely different response, but:
"Hard to believe that a person's actions can really help to reduce water pollution."
I recalled that from the testing of environmental public service announcements on the quotes. This is my job to help environmental organizations pre-test their advertising and other marketing materials prior to the public. These two sites have much in common. They appealed to the public in their daily lives every day to do some stop water pollution before the start. But the key difference here – a more successful commercial production unit production is welcome news. Less successful manufacturer of commercial production Juicy Couture Wholesale of their information education.
Tennessee Water Production of "Heroes" ad, to promote confidence: "I can do small things every day" response. Who is the "hero" of this ad is what? Like you and me, people who plant trees, rather than dumping them in the recovery of the loss is the engine oil (), and the care of their lawns. This ad has something to do examples of ordinary people, telling the audience Cheap Ed Hardy how great it is. In just 30 seconds, repeatedly sending advertising messages, these people are heroes, their little actions add up to something important. According to the test group, the end of the message exchange in.
The Government created in Honolulu, "Water for Life", to promote business second, doubt filled response. This is education. It shows the image reveals the waste and pollution into the stormwater drains on the way out of the sea, love Hawaii. Of course, this is true. But it's tough – and the dark street, sewage, garbage out shot the audience, choking wildlife. According to the test audience feedback, the audience sees reason to believe that a solution is at hand, or their responsibility to do about it.
Environmental experts are often frustrated how little the average citizen to understand their work. It's easy to find yourself in the "as long as they know that" trap – down "if they know they live in a watershed," "as long as they know stormdrain to the creek." It is our natural tendency, advertising, website, brochures and tried to cram into a small amount of attention to the scientific and other material. However, the response of these test panels ads emphasize the shortcomings of these ideas. When it Replica Watches comes to raising environmental awareness, encourage education is more important than the original.
Monday, May 10th, 2010, 2:45 am | 
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